Since the global chip shortage at the start of the pandemic, cars have been scarce. There are many cars that have been manufactured but wait in lots because the chips have not come from overseas. With this disinformation, Ford is going to target General Motors Company by saying false information to get customers to buy Ford and not a GM vehicle.
Strategic Direction
Ford will use their leverage on manufacturing 80% of its vehicles in the United States. By exaggerating the problem, people will want to buy a Ford instead of a GM vehicle.

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